Cost savings calculator for managed IT service providers (MSPs)
Every big MSP vendor (Kaseya, Buchanan, Arisant and others) has built its own one-off ROI calculator to sell its own platform. None of it is something a smaller MSP can reuse on its own site — each one is a bespoke build tied to one vendor's brand. If you run an MSP selling directly to SMBs, the useful version is one that lives on your site: a prospect types in what IT is costing them today, sees the gap next to your plan, and the number — not a sales deck — is what starts the call.
1. Ask for the cost a prospect already has in their head
A business owner evaluating managed IT usually already knows roughly what an in-house hire, a break-fix contractor, or their current provider costs them per month — salary and benefits, or last quarter's invoices. That is the one number to ask for; don't make them build a cost model first.
2. Compare it to your plan, not a hypothetical
The cost savings calculator template already compares a "current cost" to "our price" and shows the gap. Set "current cost" to what the prospect pays today for IT support and "our price" to your plan's monthly fee for a business their size — the saving appears without either side doing any maths.
3. Name what the saving buys back, not just the euros
A euro figure alone is easy to dismiss as "probably optimistic." Add one line under the result translating it into something concrete for an SMB owner: hours of downtime avoided, or what a single ransomware incident or server failure already cost them if they've had one. That context is what makes the saving feel real rather than marketing arithmetic.
4. The lead is the quote their own number deserves
Once a prospect sees their own saving, ask for a name, email and company with: "Want an exact quote for your team's size?" That is a warmer lead than a generic "request a quote" form, because they have already seen the number work in their favour before giving contact details.
5. Start from the template
Open the cost savings calculator template, relabel the two fields to "current monthly IT cost" and "our monthly plan", set your own default, publish, and paste the one-line embed snippet into your site.